New Electric Car photography

Shot overnight at McMurtry HQ, this image was used for the launch of the car in both videos and brochures. I had to mixture both gloss and matte surfaces along with difficult reflective curves. Not easy!

  • Client: McMurtry Automotive

To create the smooth gradients I use my own custom-made floating ceiling panel. I’ve shot cars in a warehouse with lots of makeshift polyboards to give a similar result.
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